Much as I hate to let my Wesleyan Methodist side out of the box, but I really can't help it when it comes to booze adverts on telly, especially targeting a World Cup audience.
We have Alan Shearer promoting cheap booze for Morrisons (for shame) and Sainsberries matching the cheap beer offer in the next ad break. Sainsberries will obviously claim that they were also advertising 'soft' drinks as well, but that was an hour later on a minority channel (ie, E4).
The health and crime message is that we drink too much and the supermarket chains agree there's a problem. But they then pay £Ks for adverts for cheap booze. Who can believe the two-faced nature of invested interests? Let's be honest, eh?
1 comment:
and of course the BBC coverage will be fronted by Britain's leading crisp salesman
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